Small businesses and reviews

So, you order something online, you get it in perfect condition in a reasonable space of time and you unwrap, wrap it back up if it’s a gift or you use as you see fit – if it’s something from, you’ll probably be writing in it, using it to write with or drinking from it. But who am I to guess or even judge for that matter.

And the world continues to turn (it’s frightening how quickly it turns; one of my kids told me the rate in which it was actually going, and I felt a sudden need to cling onto the pavement with the thought of it).

And then, if you’ve bought from a larger sales platform or company, you’ll probably get a really irritating email at some point asking you to ‘review your recent purchase from….’.  And every so often, when you’re waiting for the washing cycle to finish, or when Peppa Pig is giving you some respite, or you’re stuck on the train with nothing better to do (but with excellent signal and you’re not smelling the man’s armpit to your right), you’ll click through and leave a review.  And it’ll be an excellent review or a shitty review and there will rarely be an in-between, because if you had just thought ‘meh’ when you’d opened the parcel, you’re probably not going to spend some of your precious time trying to think up real words to describe the ‘meh’ you felt.

I get it.  I really do.  At 2littleboys HQ, we order our padded envelopes through a large marketplace and they turn up in a timely manner and they’re always in good condition. (but then I’m not sure how much damage could be sustained to a box of padded envelopes).  So when the marketplace sends me an email to ask me to leave feedback, I do wonder who would respond and what they would respond with. ‘They’re envelopes, they arrived, I use’.

And that attitude can proliferate throughout our shopping experiences. But here’s the thing.  More often than not, the seller on that large platform or the people behind the online boutique are there, often grappling comically with tissue paper, trying to get everything done by the day’s postal deadline and wondering how the fuck they got through so many padded envelopes so quickly.  At this point, can I also point out the idiosyncrasies of wrapping with tissue paper.  I defy anyone to wrap anything in the stuff and not have it look like a three year old and his pet gerbil has had a go first.

And I haven’t even got to the hair pulling decisions, design skill, writing and production of the actual product!  Another posting sometime maybe :0.

We, at the MotherShip store don’t have an automated request system for reviews or feedback. And when we see the reviews that have been left for our products on other platforms through whom we sell, or when we receive emails, Facebook responses and reviews on our site, our hearts really do sing.  I mean REALLY.  NB: Not literally – that sounds medically dangerous.  I mean: A little flutter of pride and a big smile of ‘wow! Someone likes our stuff’.

Because we do need to know if one of our notebooks made a friend smile when they really needed to, or if an activity book turned horrified faces surrounding your 4 year old on a plane into smiles of a peaceful flight.  We want to hear that the paper was a joy to write upon (yeah, that’s right, we’ve had that said actually, because it’s really important to some people and I can’t help but agree with them…).  We want to hear that you didn’t expect to receive the purchase so quickly and aren’t we amazing for turning the order around so quickly.  We want to hear that the really silly question you asked was answered quickly.  And I am pretty sure that every independent shop would agree with me when I say, we’d just like some feedback on our good jobs done.

So don’t wait for the larger companies to remind you, next time you get something from an independent shop, take five minutes to write ‘great service’ or some such niceness.  Because we don’t have complicated algorithms to connect with you nor do we have banks of people ‘dealing’ with you.  We are just simple folk doing some interesting stuff.

Right. I’m off to write a review about padded envelopes.

Happy Easter all.



If you’d like to check out our MotherShip site – do click across

Here are our social media feeds if you’re feeling click happy 🙂

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